The grandfather of all web based rss readers will now be launching a new beta site this evening. The reasons are as follows:

loglines now has three viewing options - quick view (the new Ajax drag and drop view in the image to the left), three pane “Outlook-like” view and the classic full view with two panes. The site is also trying to manage unread feeds more intelligently, a common user complaint in the past.

The company says more changes are coming on the months to come. Options for saving, sending and sharing stories, tools for building link blogs, managing blog roll and more are all on the way. In the meantime, the classic bloglines site will remain available at bloglines.com. Feeds remain synced between the two sites. So don't worry about losing your feed subscriptions.